In a major step toward reshaping Round Rock, Texas, the groundbreaking for The District—a mixed-use development expected to total $525 million—was officially marked on March 6, 2025. This ambitious project is set to bring high-rises, commercial spaces, and dense urban development to an area traditionally known for its rural character. With the first phase slated for completion by early 2027, the development promises to redefine Round Rock’s landscape, offering everything from residential units to restaurants and office spaces.
A Vision for the Future of Round Rock
The District will be located at the intersection of Louis Henna Boulevard and Greenlawn Boulevard, an area largely recognized as cow pasture by most Round Rock residents. The development, originally announced in 2017 by Mark IV Capital, is now progressing with the first major construction milestone. The first building planned for the site is a seven-story, multifamily residential structure that will feature 316 units. The design of the development, with buildings rising as high as 15 stories, aims to create a striking skyline visible from multiple vantage points.
“This is a long-term investment for the future,” said Randall Tuller, senior vice president at Mark IV Capital. The goal is not only to meet the growing demands of the area but also to set a precedent for urban development in a city traditionally known for its suburban layout.
The new development will span 65 acres and feature over 4 million square feet of mixed-use space. This includes residential, hotel, retail, restaurant, and office areas. Tuller emphasized that while the development will certainly provide a boost to the city’s tax revenue, the focus is also on vertical growth to optimize space in a region with limited expansion opportunities.
Redesigning Round Rock’s Growth Model
The first phase of construction is underway, with work to lay down essential infrastructure such as roads, water, and electrical lines, scheduled to complete within months. According to Bradley Dushkin, Round Rock’s planning and development services director, the design will adjust as needed to market demand, with a reduced emphasis on office space following the downturn of the office market post-pandemic.
“We’ve always said that we build for generations,” said Tuller. “We’re committed to getting things right, no matter how long it takes.” The development will also offer a variety of housing types, including townhomes, condos, and high-rise apartment buildings, accommodating various income levels.
The project’s first office building, 100 Marshall, is already designed and permitted, with pre-leasing efforts underway. While the exact mix of tenants has yet to be revealed, developers are in discussions with several potential occupants for both office and commercial spaces.
Reimagining the Urban Landscape
The District’s design includes pedestrian-only streets, referred to as “paseos,” as well as “livable streets” that allow limited traffic but prioritize wider sidewalks. The development will feature parklets, plazas, courtyards, and a large green space surrounded by restaurants, creating a hub for the local community. Tuller described the project as “experience-driven retail,” meaning it will not simply serve as a place to eat and shop, but as a destination where people will linger and enjoy the environment.
“We want it to be a place people will want to stay, not just visit,” said Tuller. The development is expected to attract around 5,000 jobs in industries such as hospitality, retail, and office spaces, with developers particularly eyeing professionals working at nearby Dell Technologies, which is headquartered across SH 45.
Key Features of The District
Once completed, The District will feature:
- A mix of shops and restaurants, some of which are currently unavailable in Round Rock.
- Approximately 5,000 new jobs across office, hospitality, retail, and restaurant sectors.
- Walkable streets with minimal vehicular traffic.
- A diverse mix of housing, including high-rise apartments, townhomes, and condos.
- Enhanced public spaces, including food and beverage plazas, parklets, and green areas designed for the entire community.
Economic Impact and Future Prospects
Under an agreement with the city, Mark IV Capital is required to develop several million square feet of space by 2039. Tuller confirmed that the infrastructure will be laid out to support all 4 million square feet, with 20% dedicated to commercial and retail spaces. The density of the project is expected to have a significant economic impact, exceeding initial tax revenue projections.
According to the economic development agreement, Mark IV is committed to investing $500 million into the project over the next 20 years, while the city will invest $25 million for infrastructure improvements. The development is expected to generate an estimated $2 million annually in sales and property tax revenue.
What Local Leaders Are Saying
Round Rock Mayor Craig Morgan expressed his support for the project, noting that he has always envisioned the city going vertical at some point. “This development will set the stage for future growth and innovation,” said Morgan.
Local resident Emma Pabst also voiced enthusiasm about the project, particularly the community spaces and dining options that will enhance the city’s offerings. “It’d be great to have more places to hang out with friends and enjoy good food, similar to what you’d find in downtown Round Rock,” she said.
However, not all residents are excited. Marta Huisson Graham, a longtime Round Rock resident, expressed concerns about the increased traffic the development may bring to the area. “It could really change the dynamics of the neighborhood,” she noted.
Looking Toward the Future
The first phase of The District is scheduled for completion by the first quarter of 2027. Afterward, additional phases will continue through 2039, with substantial milestones set for the years ahead. Mark IV Capital will be required to construct 200,000 square feet of space by 2028, 1 million square feet by 2029, and 3 million square feet by 2039.
As the project progresses, it is expected to bring substantial tax revenue to the city, with an estimated $40 million in net tax revenue over the next two decades. The District represents an important step toward urbanizing Round Rock, providing new amenities and potentially serving as a model for future development in the area.
For more updates on The District and other major developments in Round Rock, visit inews.
